For businesses and marketing agencies
Lead generation and appointment generation
Your ads need a clear next step. WIT Media connects paid advertising, landing pages, CRM and follow-up so interested prospects can move from a click to a conversation with your sales team.
For business owners who need more sales opportunities and agency owners who need leads for their own offer. If you need someone to manage ads for your clients, explore our white label service.
What we help with
Campaign setup and management
We plan campaigns around your offer and audience, then manage creative testing, budgets and performance. The advertising channels and scope are agreed before launch.
Landing pages and lead capture
We build a clear path from the ad to the offer, enquiry form or booking calendar, with the information a prospect needs to decide whether to take the next step.
CRM and follow-up
We connect enquiries to a pipeline and build email or SMS follow-up around the booking journey. Your team can see which opportunities need a response.
Appointment and campaign reporting
Track ad spend, leads and appointment outcomes together. That helps distinguish an expensive lead from a campaign that produces useful sales conversations.
What does pay per appointment mean?
Pay per appointment is a service billing model tied to an agreed appointment outcome. A booked call, a qualified appointment and an appointment that actually shows up are different events. The agreement needs to make clear which one is billable.
WIT Media offers performance arrangements including pay per lead, pay per appointment and pay per live transfer. The right arrangement depends on the offer and campaign. Ask us about qualification criteria, no-shows, reporting, setup fees and advertising spend before choosing a plan. We confirm the terms for your engagement instead of assuming every appointment is the same.
A campaign works better when the handoff is clear
We handle the agreed marketing and systems work. Your team needs to respond to prospects, attend appointments and follow through on sales conversations. If people book but do not show, review the reminders and booking process. If calls show but do not close, review the offer and sales conversation alongside the campaign.
Before launch, share your target customer, service area, offer, calendar availability and current sales process. Those details help us build a campaign around the customers you can actually serve.
How we get started
- 01
Review the offer
Tell us who you sell to, what you sell and what your current lead flow looks like. We discuss whether our approach fits.
- 02
Agree the setup
Confirm the scope, budget, billing criteria, account access and follow-up responsibilities before campaigns launch.
- 03
Launch and review
Connect ads, landing pages and CRM, then use lead and appointment outcomes to guide the next round of improvements.
Common questions
Do you work with businesses directly or only agencies?
Both. We work directly with business owners and with marketing agencies. An agency can use lead generation for its own offer or discuss white label campaign management for its clients.
Is ad spend included in pay per appointment pricing?
Confirm advertising spend and service fees separately when we scope the campaign. Do not assume that a per-appointment fee includes the media budget or setup work; your agreement will state the costs.
Is a lead the same as an appointment?
No. A lead is an enquiry or contact. An appointment is a scheduled conversation. Qualification and attendance are separate checks, and the billing criteria should say which outcome counts.
Can you guarantee sales from the appointments?
An appointment is an opportunity to sell, not a closed deal. Sales depend on the offer, fit, response time and sales process. We discuss the marketing outcomes and responsibilities in your agreement.
What if my CRM or follow-up is not ready?
We can include CRM, landing page and automation work in the scope. We review the current setup first so the campaign has somewhere useful to send new enquiries.
Related services
Tell us what you need help with.
Share your offer, current setup and the problem you want to solve. We will discuss the scope, responsibilities and pricing before work begins.
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